Digital Communities: The Power of Unity. Learn how to create!
4 mins read

Digital Communities: The Power of Unity. Learn how to create!

Hello everyone!

When it comes to creating a digital community, it is important to have two essential things:

If you want an engaging digital community, it is crucial for the leader to turn this shared interest into a genuine desire for transformation, facilitate communication among members, and promote the community’s growth.

Authors who are able to build strong communities around their works have the ability to attract large numbers of readers and sell millions of copies of their books. J. K. Rowling is a shining example of this, as she not only built a loyal reader base, but also a highly engaged digital (and offline) community that would be willing to support her beyond the Harry Potter universe.

If you’re interested in building something similar to boost your writing career, find out how to create your own digital community.

What is a Digital Community?

A digital community is a group of individuals who share common interests, advocate for similar causes, face similar challenges, and have shared experiences. By sharing their interests, these individuals work together to keep the idea alive among members while also attracting new participants.

A digital community should be a space where customer relationships are strengthened, a safe place for exchanging ideas, collaborating with the brand or author, and providing suggestions for improvement.

The goal of building a digital community around your personal brand is to connect with more individuals who are looking for someone to lead and strengthen the relationship with their audience, thereby expanding the presence of your brand in people’s lives. This leads to the creation of true brand enthusiasts who are eager to consume your products, books, and ebooks.

How to Build an Engaged Digital Community?

Digital communities can be created both in physical and online environments, and there are various tools available to create the virtual version. However, closed Facebook groups are still one of the best options, perfect for attracting people interested in the topics related to their works and for building an exclusive community of customers.

Identifying a Common Enemy

Every community needs a unifying element, and a common enemy is an effective strategy. Identifying the biggest villain of your consumers and demonstrating that you have the right weapons to defeat them establishes a strong emotional connection. This transforms you not only into a seller, but into an ally in the cause.

Sharing Values: Flag, Mantra, and Brand Personality

In addition to a common cause, it is crucial to share values. Creating a flag (the worldview), a mantra (a short phrase that summarizes the identity), and defining the brand’s personality are elements that highlight the ideas and identity of the community. This creates a sense of belonging, one of the most powerful survival mechanisms among human beings.

Understanding Your Digital Community Thoroughly

É essencial ter um profundo conhecimento dos membros da sua comunidade. Realizar pesquisas para compreender suas ambições, restrições, descontentamentos e objetivos é de extrema importância. Isso contribui para moldar uma visão de mundo comum e fortalecer o sentimento de pertencimento.

Leadership and Clear Rules

Every online community requires leadership. Leaders are those who attract others with their ideas and bring about change. Establishing clear rules is essential in order to create a safe and guided environment, where participants know what they can and cannot do.

Exclusive Editorial Line for the Community

Having an exclusive editorial line is crucial for encouraging members’ participation. Providing topics for discussion, organizing interactive activities, and promoting presentations, challenges, and dialogues are ways to keep the community engaged.

Types of Content that Work

In addition to consistent leadership and presence, it is crucial to diversify the types of content. Effective strategies include member presentations, challenges, discussions, dialogues, motivational content, experiences, stories, information, case studies, replicable content, polls, and exclusive content.

Now, your mission is to determine what kind of leader you want to be in order to attract readers and build your own digital fan community.

I hope these tips prove helpful for the success of your online community!